The Cookie Shop —
Four Months of Virtual Reality


As a digital creative agency, there is nothing more alluring than a new medium that has no rules. The Cookie Shop, our VR pop-up allowed us to play with things, break things and void all sorts of warranties. There was no creative brief, there was no client, there was only genuine curiosity.
Getting Started

We grabbed all the devices we could get our hands on: Google Cardboard, Samsung Gear VR, Oculus Rift, HTC Vive and Microsoft HoloLens. We invited every employee for a VR 101 class to explore the many uses of VR—from education to training to entertainment. We discussed the differences between Virtual Reality, Augmented Reality and Mixed Reality, trying out the latest experiments while imagining what this medium could do in the future. 

Mixed Reality — Physical and digital objects co-exist and interact in real time producing new environments. 

Augmented Reality — Enhances reality by placing animated images in the user’s visual space.

Virtual Reality — Used as a specific term to describe a wholly artificial environment.

The Cookie Shop during Joshua Walton’s HoloLens lecture

The Cookie Shop Talks

We brought in the pros: Paul Reynolds (formerly of Magic Leap), Kent Bye (Voices of VR), Alysha Naples (formerly of Magic Leap) and Joshua Walton (Microsoft HoloLens), people that have been thinking about the future for years. These Cookie Shop Talks were a chance for us to bring the VR community in (as well as the public) and hear about everything from designing beyond screens in a 3D space to the importance of empathy in creating VR experiences.

“Any attempt to design something for a person, requires you to understand them… empathy is a choice, not given. It will always be a choice.”
Alysha Naples
Making Moves

We liked the idea of using VR to develop a skill that would apply in the real world, by exploring one aspect deeply rather than attempting to use all the available bells and whistles. Fitness is something we landed on, specifically boxing—as it checked off a few things, from being hand-based (which many new VR devices utilize) to being a way to teach and train simple actions (like punches, jabs and basic moves). We started to think about how virtual reality training could compliment physical training in a gym. The fact that someone halfway across the world could be introduced to a new sport fascinated us. 

Meet Shadow

We started doing research, watching tutorial videos, talking to people around town and visiting local boxing gyms. Enter Molly McConnell—two-time world champion and local gym owner. With her help, we made sure our training was accurate in virtual reality and helpful for those who would show up to her gym in real life. 

After weeks of training, developing and user testing we could now step into a virtual gym and take lessons from Molly—learning the basic 1-2 combo, slip and counter punch. Players swing at virtual mitts while getting feedback from Molly’s voice as well as haptic vibrations custom-built into the device.

“We started seeing how this new technology is going to unlock all sorts of concrete advancements in all kinds of places that go beyond pure entertainment–architecture, design, medicine, and physical training to name just a few.”
Moses Gunesch, Senior Developer at Instrument
What We Learned

Storytelling is a passion and there is no denying VR has the potential to blow the lid off of that. The best thing about it? No one has cracked the formula that will influence all others yet. The only thing we can do is to keep creating. That means you too.

We believe that whether you're a producer, copywriter, designer, strategist or developer you should have some fun the in virtual world. Get lost in Google Tilt Brush for hours on end, mess around with Unity, watch Netflix on your HoloLens, just get your hands dirty.

Thank You

If it wasn't for our friends in the VR/AR/MR community here in Portland, we wouldn't have been able to shape the perspective we have today. Thank you.