John John Florence set out to win his first surfing world title in 2016. We partnered with John and Hurley to document the journey in a series called Twelve.

Dynamic storytelling

In collaboration with Parallel Sea Productions, we created an episodic series that interweaves action and insight, and tells John’s story in his own words. We were there as he won the Eddie at Waimea Bay, injured his knee in Tahiti, took the championship in Portugal, and the Triple Crown at Pipe, reacting and editing in real time as his story unfolded.

Breaking the mold

We crafted the score to accentuate the highs and lows of the narrative. Listen to the soundtrack on Spotify here.

“The problem with hundreds of web clips drowning the internet is the difficulty to add a narrative. It’s air-rev, blow tail, barrel, roundhouse, slow-mo, full rote and a banging, or ominous soundtrack. But John’s Twelve set out to capture a world title run. Instead, they ended up documenting one of the best competitive years for any surfer ever.”
Stab Magazine

It was an honor and a thrill to work alongside such an inspiring athlete, capturing a moment in time that will go down as one of the most legendary years in competitive surfing.

Watch Twelve Here


Film Production
Story Supervision
Sound Design
Music Supervision


Art Direction
Visual Design
Creative Direction
Motion Design